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What Is SEO And Why Is It Important For Your Business?

Search engine optimization (SEO)

When you are searching for a product or service on Google, do you ever go to the second page of the results? Or do you only click on the top ones on the first page?

A survey showed that 93% of internet users won’t go further than the first page of Google when browsing. 

You’re probably wondering what to do to get your business to rank on the first page of search engines now. 

Here’s the answer: It can be achieved with a process called search engine optimization (SEO).

What is Search Engine Optimization (SEO)?

Search engine optimization (SEO) is the process of improving the quality of your website to rank higher on major search engines when people search for products or services related to your business. The higher your website is listed, the more people will see it.

How Does it Work?

People use search engines when they have a question or are looking for a product/service. Search engines use bots to crawl web pages on millions of websites and collect information about the pages to put in an index.

After that, search engine algorithms analyze the pages that are in the index and rank them according to hundreds of factors. Some of the factors are page speed, content quality, mobile-friendliness, and more.

SEO is not the same as Google paid search ads, as there is no way you can pay for higher rankings. The only thing you can do is hire SEO professionals to help you optimize your website and achieve better rankings.

Why is SEO Important For Your Business?

Search engine optimization (SEO) is important as it is a way for search engines like Google, Yahoo, and Bing to fairly rank businesses for a specific product/service.

It lowers the ability to manipulate these results as much as possible, so the websites that show up for each search term are there because they deserve to be there. Hard work and a website that looks appealing to visitors lead to high search engine rankings, so if your website meets these criteria, you’ll have a better chance at showing up in the results.

Search engines are trusted by internet users when looking for something. Achieving a top spot in search engine rankings shows that your website is reliable. The higher you rank on search engines, the more clicks and traffic to your website you will get.

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